Every page of your website should have the following on-page SEO elements, and they should each be unique to that page. Unsure on how to write these elements or what they are?
Here are a few tips:
How to write a meta description:
135 characters
Action oriented language Include a call to action
Each page should have a unique meta description
Include that page’s keyword
How to write a title tag:
55 characters
Start with the keyword, and finish with your brand name, not the other way around
Separate using – or |
Example:
Writing On-Page Elements | Robinson Creative
How to write a Header:
Include your keyword
Be descriptive of the page’s content
Your page header should be coded as H1, while the subheadings may range from H2 upwards, depending on their relevance to the topic or importance
How to write a URL:
60 characters
Be descriptive, clear and easy to read in a glance
Don’t exceed 2 folders
Include your keyword and page header
Avoid ‘stop words’ such as “and”, and “but”
Your SEO elements should also include links:
Internal link – a link on your page which points to another page within the same domain. This is useful to drive your users across various pages on your website.
External link – A hyperlink on your page which points to a different domain outside of your own website.
Back link – When another website links to yours. Getting a backlink from a website with strong domain authority can boost your SEO.
Link Building Tactics
As with any component of your marketing plan, start by setting goals for your link building program.
Identify your audience/personas
Begin outreach. Look to influencers/websites that may value your content, are in your industry, and may possibly share your material. Reach out to them in a genuine way.
In turn, include guest blogs which may give thought leaders in your field a platform to share their expertise and opinions through your website.
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