We want to wish you a Happy Click-Mas
Spreading holiday cheer? Let's go digital this year.
You can create a digital-only campaign, or use google and social networks to support your traditional marketing activities for the holiday season.
You can use digital advertising to support a variety of these such as:
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In store or live events. You can create facebook events to support these, and promote online. You can then retarget to your event guests at a later date.
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Flash sales (such as Black Friday or Independence) or longer Christmas promotions. Using google and social ads, you'll promote the unique products you have on sale.
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Highlight unique products or services. You can choose to highlight these products only to your digital audience, or mirror what you're already promoting in the press or radio. Each product may have its own ad, which on clicking leads the user to the product page on your site. On this page, they may receive more information, or be prompted to buy or ask for a quote or more details.
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Or, you may choose to display awareness ads which drive impressions, rather than clicks, and support your offline marketing promotions.
You can also use digital at this time of year to grow your social following and build brand awareness and engagement among your fans.
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Digital offers you value for money. You can pivot your campaigns quickly, and tweak as you go. You can easily post new products as you sell stock, or withdraw ads which underperform, diverting budget to those that get great response.
Digital advertising is also relatively inexpensive, highly targeted, and lets you control your budget.
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Interested in hearing more? We'd love to prepare a proposal to promote your holiday activities.
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Happy Click-Mas!
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